Anthropomorphism sells!

[superbadgirl]

Will someone tell me what the hell is up with the Air Wick commercials that use computer animated female elephants and octopi? How is the anthropomorphisation of these critters into stereotypical female roles (The elephant rambles on about how her centipede husband has lots of stinky shoes she needs to combat and the octopus is so weary and exhausted from taking care of her offspring, which is challenge because of its eight limbs) supposed to make me want to buy an Air Wick air freshener?

I've been wondering this for a while. I won't even talk about the bizarre elephant/centipede marriage issue. I suppose that's supposed to represent diversity, but...what?

Comments

[superbadgirl]

I've always just striven to keep my house stink-free on its own.